Madcap CraftBrew and Bottleworks Company Case Analysis #2
Number of pages:
6
ABSTRACT:
A 6 page paper providing a plan for another approach to promoting Zebra Beer. This microbrewery has been trying to compete with the country’s leading beer companies, and it has neither the financial resources nor the production capabilities to make such an effort worthwhile. The paper suggests that Madcap market its Zebra Beer directly to consumers, through sales made by mail order through a membership-based organization that already has completed legal requirements for shipping alcoholic beverages directly to customers. Bibliography lists 3 sources.
FILE NAME:
File: CC6_KSmktgMadcapZ2.rtf
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